Flyers

One sheet, one promotion

A flyer is a single sheet with one job: get a promotion, an event, or an announcement read by someone who did not ask for a long document. Retailers use it for a weekend offer. Schools use it for a concert or a fundraiser. Campaigns and community groups use it as the handout at a table.

It is the wrong product when the piece has to survive the mail as a card, or when the story needs several panels. Mail the offer, and you want postcards and mailers. Walk someone through a service in folds, and you want a brochure. A flyer is what you hand to a person or leave in a stack.

Size, sides, and the sheet itself

You choose the finished size. Letter, half-letter, and tabloid are the common ones, and they are a starting point, not a menu you are locked to. A square announcement or a slim insert is fine if you spec the trim. Say whether the ink is on one side or both. A blank back is a real choice when someone needs room to write a note or when the budget of ink should stay on the front. Say so; we will not assume both sides.

Stock and finish follow. Tell us how sturdy the sheet should feel and whether you want matte, gloss, or an uncoated surface. A coated sheet keeps a photograph crisp. An uncoated sheet is easier to write on and less likely to glare under indoor light. If you want the sheet folded once — a simple half fold, not a multi-panel brochure — say that too, and tell us which face is outside.

Quantity decides the sensible way to print, and you do not have to know the press. A long run of one identical flyer, where the color has to match from the first box to the last, is why buyers look at offset printing. A short stack, or a design that changes by version, fits digital printing. Put the quantity and the number of versions on the quote. We will name the path.

How the order moves

Send a quote request with size, sides, stock, finish, quantity, any fold, and the state or ZIP for the cartons. If ten stores each need their own line of type, list those versions now. We price the job and send a proof. The run prints after you approve it, and we ship anywhere in the United States. If the cartons should split across offices, list that split in the same request.

Full-bleed art, not a screenshot

Build the flyer to the trim size plus bleed. Photographs that should run off the edge have to extend past the cut, and headlines have to sit inside the margin or they will be trimmed. Send a PDF. A screenshot, a social graphic stretched to letter size, or a word-processor page with hairline type will not hold up on a stack of flyers.

Graphic design and prepress can set the promotion up for press, check image resolution, and fix the bleed before you ever see a proof. Send the copy, the logo, and the photos you actually have rights to use. If a version changes only a date or a store name, send the master and the list so each proof is a real flyer, not a placeholder.